The US sleepwear market size is projected to reach US$ 9.65 billion in 2023 to US$ 15.05 billion by 2031; it is estimated to register a CAGR of 5.7% from 2023 to 2031.
US Sleepwear Market Introduction
Consumer buying patterns have shown a notable shift in recent years, with a rising preference for sleepwear, particularly those crafted from luxurious fabrics like silk. This escalating demand for high-end sleepwear is encouraging key market players to produce items that precisely meet the preferences of their target audience. A pivotal driver for the US sleepwear market is the evolving consumer emphasis on self-care routines and dedicated relaxation time. Moreover, the United States is recognized as one of the world's largest economies and fashion markets. Sleepwear manufacturers are actively pursuing strategic initiatives, such as introducing new products and expanding their market reach, to accommodate the diverse demands of customers. For instance, in August 2023, Macy's partnered with Gap to launch an exclusive sleepwear line, which was made available across their retail outlets, company websites, and mobile e-commerce applications. This collection was thoughtfully designed for both men and women, focusing on comfort and breathability.
An emerging trend is the growing preference for wearing sleepwear during daytime hours, which is also contributing to increased sales. The fashion trends associated with sleepwear, popularized by celebrities and influencers, further fuel market growth within the country. Capitalizing on this rising demand, social media influencers and celebrities are even launching their own sleepwear and loungewear brands in the US. A notable example is Madeleine White, a TikTok fashion influencer, who unveiled her nightwear brand, See You Tomorrow, in May 2024.
However, the presence of counterfeit products in the US sleepwear market poses a potential obstacle to its future growth and development. The circulation of fake sleepwear can significantly damage a brand's reputation, especially if customers mistakenly associate the inferior quality of these counterfeit items with the original products, leading to substantial revenue losses for companies.
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US Sleepwear Strategic Insights
Strategic insights for the US Sleepwear market provide a comprehensive, data-driven analysis of the industry landscape, encompassing current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to distinguish themselves from competitors by identifying untapped segments or developing unique value propositions. By leveraging data analytics, these insights assist industry participants—be they investors, manufacturers, or other stakeholders—in anticipating market shifts. A forward-looking perspective is crucial, allowing stakeholders to foresee market changes and strategically position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and help achieve their business objectives within the market.
US Sleepwear Market Segmentation
US Sleepwear Market: By Product Type
- Top Wear
- Bottom Wear
- Coveralls/One Piece
- Co-ords
US Sleepwear Market: By End User
- Men
- Women
- Kids
US Sleepwear Market: Regions and Countries Covered
United States
- United States
US Sleepwear Market: Market leaders and key company profiles
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
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